Loading0%

Hardcore Gamers.Trusted by Industry Leaders.Let’s Build Together.

100+ gamers powering a full-service game studio in the heart of Lahore, all under one roof since 2013.

Tell us about your project
TRUSTED BY
  • Netflix
  • Aeria Games
  • Coca-Cola
  • Dovetail Games
  • Cartoon Network
  • gameXcite
  • NVIDIA
  • edcoda
  • Lacoste
  • Junkfish
  • Ford
  • Mega Cat Studios
  • Mountain Dew
  • Bulkypix
  • hitBOX
  • Dream Fuel
  • Cube
  • David Martin
  • Slitherine
  • Epic Games
  • White Wizard Games
  • Mindscape
  • Paradox Interactive
  • Chimera Entertainment
  • Decentraland
  • Samsung
  • Still Alive Studios
  • The Sandbox

Core Services

Get in touch
Our low operational costs help provide our partners absurd value!
Across the ObeliskNecropolis of the Damned

Game Development

Full development, post-launch and porting on Unity and Unreal. Card games, MMORPGs, turn-based strategy, FPS and JRPGs for massive IPs, with console ports on every modern platform.

Explore development
Heroes of
Newerth

Game Art & Animation

Hands-on 2D and 3D creative pipelines, from concepts to final animated models and mobile-optimised marvels — scaling production flexibly without losing efficiency.

Explore art
Food
Fight

Backend & Multiplayer

Cross-platform multiplayer with tight command of asynchronous, real-time and turn-based play. FBOMB, our BaaS for Unity and Unreal, offers a huge, customisable range of multiplayer options.

Explore FBOMB backend
Food
Fight

QA & Game Design

Functional, compatibility and performance testing on all modern consoles and hardware, plus design from market research to meta-design and content for your next DLC.

Explore QA & design

Our Quest Log

From console adventures to mobile worlds, built for players everywhere.

See all projects
PORTINGUNITY

Within an impossible timeframe, we ported this Kingdom Builder from Flash to Unity, bringing it to millions of users past the Flash Farewell.

View project
PCSWITCHXBOX

Build your dream farm in the lovable town of Willowdale. Turn age-old rusty buildings and barren land into a lively and thriving farmland.

View project
GAME DEVELOPMENT2D

An arcade promotional game of the kickass Netflix show that launched with their third season: a beat ’em up featuring 8 of the beloved characters.

View project
OWN IPTURN-BASED TACTICS

A lore-rich, tactical RPG with base-building set in the Indian Subcontinent.

View project
PC

Bringing the world-famous WWII tabletop wargame to PC. Command infantry, armour and artillery in tactical battles where positioning, suppression and…

View project
3D ARTANIMATION

We created 3D models and animations for the Ultramarines and more, bringing Warhammer 40,000’s most recognisable Space Marine Chapters to the…

View project
DLC DEVELOPMENTGAME DESIGN

Bringing to life one of the IP’s best-performing and largest DLC packs was an absolute joy.

View project
DLC DEVELOPMENTGAME DESIGN

Much like the Steam reviews, working on this visually stunning kingdom battler was an overwhelmingly positive experience.

View project
SWITCHXBOX SERIES X|SPS5

A magical action RPG with slimey 3D platforming.

View project
GAME DEVELOPMENTMULTIPLAYER

A reimagining of the age-old classic by Mega Cat for Atari. Play with up to 8 friends in a variety of game modes and choose from a wide range of…

View project
MOBILE

Our 3D team created every asset for this idle-tapper based on Cartoon Network’s popular show.

View project
SWITCHPS4PS5

A pixelated turn-based RPG adventure, a love letter to both wrestling and classic RPGs with iconic heroes such as Macho Man, Jake the Snake Roberts…

View project

ENGINES & TECHNOLOGIES

  • Unity
  • Unreal Engine
  • Roblox Studio
  • Blender

PLATFORMS

  • PC
  • Console
  • Mobile
Tell us about your project

Not sure what you need? We’ll help you scope.

Testimonials

Real feedback. Lasting partnerships.

Meet Our Core Team

Anything is possible when you work with the right people!

Illustrated portrait of Ali Ihsan

Ali Ihsan

CEO

Illustrated portrait of Nauman Azhar

Nauman Azhar

COO

Illustrated portrait of Adnan Ayub

Adnan Ayub

Art Director

Illustrated portrait of Omar Farooq

Omar Farooq

Engineering Director

Illustrated portrait of Uzair Mir

Uzair Mir

3D Art Lead

Illustrated portrait of Shehriyar Kamal

Shehriyar Kamal

Business Director

Illustrated portrait of Seb Downie

Seb Downie

Partner

Talk directly with the people who’ll build your game.

Get in touch

Start a Project

Need help with what you’re building?

Write to bd@frag-games.com, or Shehriyar Kamal (Business Director) at shehriyar@frag-games.com.

A general question, partnership idea or just want to say hi? Drop us a line.

4Rock&Games

4Rock&GamesINSERT COIN ▸ LIFE AT FRAG
01 / 13

We’re 100+ gamers powering a full-service game studio in the heart of Lahore. Established in 2013, our teams still sit under one roof, working as one unit: developers, artists, designers and QA side by side.

From our own IPs like Dastaan and Life in Willowdale to co-development, porting and art for partners such as Paradox, Netflix, Slitherine, Dovetail and Cartoon Network, studios bring us in as a true extension of their team.

10+Years of game crafting
100+In-house developers & artists
40+Games & ports delivered
5Platforms supported

We believe in

  • Geek cultureWe’re gamers at heart.
  • CandorBeing honest and real.
  • EfficiencyGiving more for less.
  • OwnershipMaking it as if it’s our own.
  • OpennessApproachable for enthusiasts and professionals alike.

Join the band

Gamers at heart? Plug in and make some noise with 100+ of us, under one roof in Lahore.

  • Headline gigs, big IPsPlay the big stages: Paradox, Netflix, Slitherine, Dovetail and our own IPs.
  • One stage, one bandDevs, artists, designers and QA jamming side by side, every day.
  • Jam sessions between setsGame nights, Tekken, Mario Kart and table tennis between builds.
Audition for the band

Your email app opens with your application ready. Attach your CV there, then press send.

Back to Field NotesTech trends

Telegram Games – The Next Big Thing?

Game development on Telegram? It’s an emerging market with a huge user base.
Telegram isn’t just for messaging anymore, it’s a flourishing platform for games that can tap into a vast audience with its unique features. Sounds cool, right?
But what does it take to create a successful Telegram game? Let’s dive into the development process, share some insider tips and tricks and reveal the secret ingredient to a winning title. Plus, we’ll highlight why listening to your players can make all the difference.

Tools and Frameworks – The Backbone of Your Game

Enter the Telegram Open Network (TON), where blockchain technology meets gaming in a fusion that’s nothing short of revolutionary. TON's decentralized architecture makes the marketplace a breeze with secure cryptocurrency transactions, it's a playground for developers and a treasure trove for players.

When it comes to the nuts and bolts of game development on Telegram, the Telegram Bot API is your game’s best friend. This essential tool handles messages, commands, and user interactions with finesse, making it pivotal for managing game states and processing player inputs.

Then there’s the Telegram Games SDK, where the real magic happens. This SDK is designed to seamlessly integrate games into the Telegram app, supporting full-screen experiences and providing a native environment for your game to thrive.

Here at FRAG we excel at leveraging the Bot API to create seamless, interactive experiences that keep players engaged. Proficient with the SDK, our focus is always on flawless integration taking full advantage of Telegram’s features. To find out more about our development process, reach out to us at bd@frag-games.com

Navigating Hurdles

Developing games for Telegram? Buckle up, this ride has its own set of quirks.

You’ll need to leap over a few hurdles, starting with message size restrictions and bot interaction constraints. Think of them as speed bumps on your way to gaming greatness.

But the real challenge? Performance optimization. Nothing says "game over" like lag or crashes. Not all engines are created equal, and traditional ones like Unity might not always cut it on mobile browsers. Instead, lightweight engines like Phaser.js or PixiJS can be game-changers, offering smooth, efficient performance without compromising on interactivity or visual appeal.

To dive deeper into this aspect, check out this article on optimization "18 Optimization Techniques for Mobile and VR"

Given the constraints and capabilities of Telegram Games, you can't go extremely fancy with graphics and features. Think of it like trying to run a marathon in a suit of armor, far from practical.

Specializing in optimizing games, ensuring top-notch performance and user experience even under stringent constraints, let us know if you need further assistance.

Balancing Fun and Function

Creating a game that’s both fun and functional is a tightrope walk, tricky but totally worth it! Unlike your typical gaming platforms, Telegram games are all about thriving within a chat interface. So, keep things simple, intuitive, and straight to the point.

Forget the bells and whistles of complex gameplay. On Telegram, players are craving quick, engaging interactions. Think of it as a coffee break game experience, easy to pick up, fun to play and perfectly suited for short, enjoyable sessions.

For instance, “Wordament” offers a fast-paced word search game that’s perfect for quick, competitive fun directly in the chat. “Guess the Number” is another great example, where players guess numbers and try to outsmart their friends in a simple yet engaging format.

And let’s talk about those competitive elements: leaderboards and achievements. Who doesn’t love a bit of friendly rivalry? Games like “Chedder” with its simple match-three mechanics and integrated leaderboards, or “Tic-Tac-Toe” with friends, where players can see their standings are perfect examples.

Keep it light, keep it fun, and watch your players battle for those top spots with glee. After all, everyone loves a little bragging rights now and then!

Oh, and if you need help in this department, our game designers are here to assist you. Reach out to us, and let’s make your game the next big hit!

Monetization – Strategies for Success

Turning your Telegram game into a money-maker? Challenge accepted!

Forget the standard mobile game monetization playbook, think of it as a remix.

In-app purchases? Absolutely. Picture players shelling out for exclusive items or power-ups right through bot commands. Cha-ching!

Token-based rewards? A big yes. Players can earn and use tokens for various in-game activities, adding another layer of engagement and excitement.

NFT sales? You bet. Leveraging Telegram's Web3 focus, you can offer unique, tokenized assets that players can buy, trade, or even sell. Imagine players collecting rare, one-of-a-kind items that hold real-world value. Talk about next-level gaming!

But wait, there’s more! Subscription models are your new best friend. Picture tiered memberships where players can snag escalating perks. Whether it’s special emojis, extra lives, or secret levels, you’re catering to every player’s wildest dreams and keeping them hooked.

The golden rule? Find the sweet spot between making bank and keeping your players happy.

But if you still find yourself wrestling with this challenge, don’t worry, you’ve got us. Our team specializes in Telegram game development and monetization strategies. We’ve honed our skills in crafting engaging experiences that not only captivate players but also maximize revenue potential. Let’s get you your reward, contact us today!

Turning Feedback into Fuel

Let’s face it, feedback is like that friend who always tells you when you’ve got spinach in your teeth. It’s honest, sometimes brutal, but ultimately priceless. And when it comes to making your Telegram game a smash hit, it’s your secret weapon!

Player feedback

Engaging with players and soaking up their feedback is like having a cheat code to game development. They’ll tell you what’s awesome and what’s driving them bananas. Did they find a bug that’s making them want to hurl their phone out the window? Or maybe they’ve got a killer idea that’ll make your game the next big thing? Their insights are gold.

So keep the conversation going, fine-tune your game and build a community that feels like a VIP club. Because in the world of gaming, listening to your players is the secret sauce that’ll help you stand out and make waves!

Building a Loyal Community

Community

Want to turn your game into a buzzing hive of activity? Let’s talk about crafting a community that’s so lively, your players will forget what day of the week it is!

First off, get those Telegram channels and groups rolling. Create spaces where players can hash out strategies, show off their epic wins, and swap stories about their in-game adventures. Keep the chat lively with regular updates and don’t skimp on the moderation because nothing kills a vibe faster than spam bots and trolling.

But don’t stop there! Drive traffic from other platforms to your Telegram community. Leverage Twitter to share updates, teasers, and highlights that spark curiosity and drive players to your Telegram groups. Utilize Discord to create additional channels where your most engaged players can chat, share tips, and build relationships.

Now, let’s spice things up! Host contests that’ll make your players’ thumbs twitch with excitement. Think trivia nights where the winner gets bragging rights and maybe a quirky badge, or scavenger hunts that turn the game into a virtual treasure map. These events aren’t just fun, they also keep the game fresh and give your players a reason to keep coming back for more.

In short, make your community the place to be, and your players will turn into super-fans faster than you can say “high score.”

Case Study: BullDog CEO

BullDog CEO

Ever wanted to see a bulldog run a business empire? Well, buckle up, because BullDog CEO is here to deliver a mix of humor and strategy like no other.

We sat down with the development team to uncover the secrets behind this game’s success, exploring the technology, design choices, and challenges that shaped its development.

When asked about the technology stack behind BulldogCeo, the team shared their approach. “We utilized a stack of modern technologies,” they explained. “React was our go-to for the frontend with Amplify for management, while Node.js & ExpressJS powered the backend with Elastic Beanstalk handling the deployment. For our database needs, PostgreSQL was chosen for its robustness.” This tech stack was a strategic decision to ensure smooth performance and scalability.

One of the standout features of BulldogCeo is its daily Cipher game, which incorporates Morse code to add a layer of depth and engagement. “We developed this feature using vanilla JavaScript,” the developers noted. “This choice allowed us to implement the Cipher game cleanly and efficiently without additional overhead.”

When it came to the user interface, the team focused on creating a fully custom experience. “Our UI design aimed to be both visually appealing and highly functional,” they explained. “We developed reusable subcomponents to ensure consistency across the app and used Tailwind CSS for fast, flexible styling.”

The result is a UI that’s intuitive and easy to navigate, enhancing the overall gaming experience while maintaining a cohesive design throughout the app. See for yourself.

BullDog CEO interface

Developing BulldogCeo wasn’t without its challenges. The daily Cipher game with Morse code posed unique difficulties, particularly with custom JavaScript for encoding and decoding. Additionally, integrating the TON Wallet and implementing features like ‘invite a friend’ required careful coordination with Telegram’s official documentation.

The developers tackled these challenges head-on, leveraging collaboration and community support. “Working closely with other developers and engaging in community forums provided invaluable insights,” they shared. “Overcoming these hurdles was a rewarding process, and the collective knowledge we gained was instrumental in delivering a smooth and engaging gaming experience.”

One key takeaway was the power of iterative testing and feedback. “Constantly testing and refining our features based on user feedback allowed us to address issues early and make necessary adjustments,” the team explained. “This iterative approach was essential in enhancing the game’s overall quality and user satisfaction.”

The Way Forward

The way forward

So, there you have it, Telegram games are more than just a passing fad. They’re a flourishing field with endless possibilities.

And here’s the kicker – we’re the pros who can turn your Telegram game idea into the next big hit. Our team knows the ins and outs of the platform, expertly handling every challenge, optimizing performance for seamless play, and crafting captivating games that players love to revisit.

Whether you’re a developer looking to break new ground or a player searching for your next obsession, we’ve got the skills and passion to bring your vision to life. Reach out to us at bd@frag-games.com and let’s create something amazing together.

Happy gaming!

Work with us
Back to services

FBOMB

Frag Basic Online Microservice Backend — our Backend-as-a-Service (BaaS) for Unity and Unreal multiplayer games, built after years of hitting the walls of black-box services.

FBOMB is a Backend-as-a-Service, similar to PlayFab and GameSparks. We’ve worked with several such services on client products, and though their ease of use for quickly deploying server backends was admirable, whenever you needed custom server-side code they always gated development because of their black-box nature.

100k+users with minimal horizontal scaling
200+CCU per Medium AWS instance
2engine SDKs: Unity & Unreal

Technology stack

FBOMB was initially built for pseudo real-time games that scale to 100k+ users with minimal horizontal scaling. The stack was chosen with exactly that in mind.

Java 8

Akka

An actor system that can process millions of requests in parallel with minimal overhead.

Database

MongoDB

The NoSQL database of choice: highly available data with minimal consistency issues, ideal for modern games.

Messaging

RabbitMQ

Our message queue: a modular message bus that’s easy to extend.

Networking

Netty

Games connect through our RESTful API or persistent socket connections, both served by this WebSockets framework.

Performance & auto-scaling

Using stress-testing frameworks, we’ve tested systems built on FBOMB to scale to 200+ CCU per Medium AWS instance — on par with solutions from top-tier game companies. Services can also be configured to auto-scale on demand, maximising availability.

Service customization

Bespoke development is part of our regular business model and sits at the heart of FBOMB: we modify the services for your use case, enabling huge cost optimisations — no source code licence required. Customization work is billed at discounted rack rates, currently $30 / hour.

Features & pricing

FBOMB’s feature set is split into two pools, Base and Pro. All licences are perpetual and per product.

Base licence
$1,499

Perpetual, per product

  • Authentication
  • Real-time chat
  • Inbox
  • Data services (game state, metadata)
  • Push notifications
  • In-apps with purchase verification
  • Leaderboards
  • Real-time and RESTful endpoints
  • Game admin portal
  • Quick deployment
Pro features
$500 / feature

À la carte, on top of Base

  • Teams service
  • Match-making
  • Match server
  • Developer ops portal

SDKs for Unity and Unreal are included for quick integration, communicating over HTTP or sockets. The feature list is continuously updated and existing services are consistently optimised.

Source code licence
$20k single product
$50k unlimited products

Full feature set · 1 year of Bronze support · 3 years of free upgrades

  • Each licence allows perpetual use
  • No resale of the software licence
  • Each licence allows a single production use
  • 3 months of Bronze support with every licence purchase
  • Free updates for 1 year after purchase

Support tiers

Basic troubleshooting and consulting are free after licence purchase. Any successful game needs a dedicated DevOps team, so we offer a support resource at three levels.

Bronze
Free / month

No SLA, 24-hour turnaround, partial allocation.

Silver
$800 / month

90% uptime, 8-hour turnaround, part-time resource.

Gold · recommended
$2,400 / month

98% uptime, 30-minute turnaround, full-time resource.

We charge for a single resource, but a larger support team stands behind it so there’s always coverage when you need it. Support resources are DevOps engineers who monitor your game’s performance to solve problems before they happen.

FBOMB hosting

Shared hosting
$250 / quarter

Supports 500 CCU (10k DAU).

Dedicated hosting
Custom

Get in touch with sales for a quote. We support all major clouds and are happy to help with custom deployments.

Ready to plug in FBOMB?

Tell us about your game and its multiplayer needs. Email bd@frag-games.com or use the form.

Start a Project